Search Engine Optimization (SEO), the process of optimizing the quality and quantity of the traffic that flows through your website, has become more critical than ever in today’s era of competition. Needless to say, if incorporated well, SEO can take your business to the next level in no time.
When you type or speak something in the search box of any search engine, they hit you with many links within few milliseconds that are possible results to your query. But, have you ever wondered how are these happening?
Any search engine that you use works with the help of a Crawler which takes a tour around the Internet and collects all the available content and indexes them. When you enter a search query, these indexes are fed into an algorithm which helps in matching the available data with your question. This is precisely how the Search Engine (SE) works. Now, what is the role of ‘O’ in the SEO? The role of ‘O’ (Optimization) is to make your online presence known better. It helps in ranking your websites higher in the Search Engines. Higher the rank more is the visibility and reach.